Sales assistant app, luxury boutiques
Cartier
Crystal XM in 22 countries
Interactive in-store experiences
Retail experiences worth reaching for.
Axis4 makes stores interactive. We design, engineer and operate experiences built into your fixtures, then run them remotely in every location. Shoppers choose with confidence. You see what moved them.
- 3,000+connected devices
- 26countries
- 30% to 240%+sales lift on promoted products
- 10 yearsin service for our longest-running installations
Online, your brand adapts to every shopper. In store, it waits.
You personalize every click. At the shelf, where the decision happens, shoppers still get print that won't change until the next reset. Here is what changes when the store can respond.
Transparent counter, prestige beauty
L'Oréal Luxe
World's first transparent LCD counter, built for L'Oréal Luxe
Connected Living installation, consumer electronics
Samsung at Best Buy
225+ Best Buy stores in the US
AI mirrors, pharmacy beauty section
Jean Coutu and Brunet
100+ pharmacies, about 1M shopper exposures a month
Freezer doors, grocery
Metro
78% average sales lift on promoted products
For brand and retail marketers
A journey shoppers want to follow, measured at every step.
- 01
Attract
A loop that catches the eye from across the aisle, or a fixture that stays hidden until it's needed.
- 02
Approach
Presence sensors switch to clear choices: Tap to compare, Scan to learn more.
- 03
Engage
Discovery, comparisons, quizzes, bundles and AI tools help the shopper choose.
- 04
Hand off
A product QR code or NFC tap carries the routine, the booking or the loyalty sign-up to their phone.
- 05
Measure
Every tagged interaction feeds your analytics and ROI.
What you can build
- Product discovery
- Side-by-side comparison
- Quizzes and regimen builders
- Bundles and cross-sell
- Loyalty sign-up and offers
- Skin, hair and shade analysis
- Virtual try-on
- Configurators and personalization previews
- Advisor mode
- Remote advisor at the shelf
- Endless aisle
- Appointment booking
- Wayfinding
- Kids mode
What we do
One partner, from first sketch to the five-hundredth store.
Strategy, design, our own connected hardware, deployment and ongoing operations under one roof. No coalition of vendors. No internal IT lift required.
01.
Imagine
We start from your business challenge and the shopper behaviour behind it, then design the experience from your existing brand assets.
- Discovery and strategy
- Use cases and concepts
- Experience and app design
- Working prototype
02.
Create
We engineer our own hardware, from transparent displays and interactive mirrors to hidden sensors, build it into your fixtures, then install and test it in every store.
- Hardware engineering
- Fixture integration
- Application development
- Installation and first-light validation
03.
Operate
We run the network after launch on Crystal XM, so the experience keeps improving long after opening day.
- Remote updates and monitoring
- Support and maintenance
- Analytics and reporting
- Optimization and scale
Turnkey
We lead the whole chain, with our network of furniture makers and installers.
Inside your ecosystem
We work with your architects, agency and furniture maker, and add the connected layer.
Concept and prototype in 2 to 6 weeks. Pilot live in 5 to 10 months. Then scale on proof.
Services and how we work →Hardware we engineer ourselves.
A store fixture asks a lot of a display. It has to fit a vitrine, a counter, a mirror or a freezer door, stay readable under store lighting, handle daily traffic and keep running for years.
So we engineer our own. Transparent displays that layer content over the real product. Mirrors that turn interactive when someone steps up. Touch glass and translucent panels built into the furniture, with sensors, cameras and scanners hidden behind them.
Firsts include the first transparent LCD counter, for L'Oréal, and the first AI mirrors in a pharmacy beauty network. Some of our hardware has been in service for 10 years.
Transparent displays
Content over the real product, in counters, vitrines and doors.
Interactive mirrors
A mirror at rest. Guidance, offers and try-on when someone steps up.
Touch and translucent surfaces
Touch glass, translucent touch panels and lightboxes, sized to the fixture.
Hidden sensing
Presence sensors, privacy-safe cameras, scanners, NFC and RFID, out of sight.
The technology disappears into the architecture.
Transparent wall with an animated installation in an arena concourse
For store designers and visual merchandisers
Fixtures and architecture
We engineer connected components to sit inside the fixtures you already plan, concealed and finished to your standards, with your furniture maker or one we bring in.
- Shelves and endcaps
- Counters and vitrines
- Interactive mirrors
- Kiosks and totems
- Walls and windows
- Pop-ups and shop-in-shops
- Freezer and cooler doors
Modules are reused across campaigns and refits. Some installations have run for 10 years.
Fixtures and architecture →
A shopper taps a transparent display in a beauty aisle
For digital, e-commerce and CRM teams
Technology
Sensing and product recognition make the experience respond to the shopper. We integrate the AI engines you already use, or build one when you need it.
- Transparent LCD
- Touch glass
- Presence, motion and dwell sensors
- Privacy-safe camera AI
- Barcode scanners
- NFC
- RFID
- Lift-and-learn
- QR to mobile
- Printers and IoT devices
- AI engines
Camera AI measures attention anonymously. No facial recognition. No images stored.
Technology →For digital, e-commerce, CRM and architecture teams
Ready to run on day one. Ready to connect when you are.
Crystal XM runs every experience across your stores. It launches with nothing to integrate, then connects to your systems through APIs, webhooks and SDKs when you're ready.
Broadcast and schedule
Push content and experience updates over the air to 1 store or 10,000.
Monitor
Device health and online status alerts for every location.
Measure
Impressions, dwell, interactions and handoffs, exported by CSV, API or BI connector.
Govern
Roles, permissions and SSO, with separate content and data per brand or banner.
Crystal XM
When you're ready
- PIM
- DAM
- E-commerce
- CRM and clienteling
- Booking
- Inventory and ERP
- BI and data platforms
- AI engines
- IoT devices
- Retail media
Integrations speed things up. None of them is needed to launch.
Measured on both sides of the P&L.
A typical program lifts sales by around 30%, against 8 to 12% for standard in-store retail media.
Growth
- Product sales lift
- Conversion at the point of decision
- Bigger baskets through bundles and regimens
- First-party data from opt-ins
- For retailers, media inventory brands pay for
Efficiency
- Updates in every store from one place
- Less print to produce and ship
- No store team time on hardware or content
- Installations that last for years
Industries
Built for products that need a conversation.
A shopper scans a foundation at a beauty shelf and the screen shows it
Beauty and personal care
Dozens of near-identical products and no one free to explain them. Skin, hair and shade analysis, regimen builders and virtual try-on turn the aisle into a consultation.
The routine follows the shopper home through a product QR code, and every opt-in builds your first-party data.
AI mirrors in 100+ pharmacies, with first-party data capture.
Related work →
Guided selection in a dermocosmetic aisle
Pharmacy and health
Over-the-counter and dermocosmetic aisles need guidance, and pharmacists have little time. Guided questionnaires point shoppers to the right product and tell them when to ask the pharmacist.
Labelling and bilingual requirements are built into the content workflow, and every store updates at once.
About 1M shopper exposures a month across one pharmacy network.
Related work →
A tap turns a ring from platinum to gold on a transparent jewellery showcase
Luxury, watches and jewellery
The technology stays hidden until the advisor needs it. Collection browsing, configuration, engraving previews and provenance stories give advisors more to show without replacing the conversation.
Fixtures are finished to your boutique standards, in stone, wood, metal or lacquer.
An assisted-sales tool running in 22 countries.
Related work →
Transparent wall behind the racks of a fashion store
Fashion, footwear and eyewear
Fit, size and availability are what shoppers ask about most. Fit guidance, eyewear try-on and RFID-triggered product stories answer them on the floor.
An endless aisle shows the sizes and colours that aren't on the rack, so the sale stays in the store.
Related work →
Storefront wall explaining the technology in winter outerwear
Sport and outdoor
Technical gear sells on specs a hang tag can't explain. Side-by-side comparisons, activity guides and product scans show why one jacket or shoe is right for the job.
Content changes with each season, with nothing to reprint.
Related work →
Interactive appliance hub in a big-box store
Consumer electronics and telecom
Shoppers compare specs, plans and accessories before they commit. Scan-to-compare, guided selectors and live product demos help them choose.
Brands keep one consistent story in every retailer's aisle, managed from one platform.
Deployed in US big-box stores for a global electronics leader.
Related work →
Project guide at a tool wall
Home improvement and furnishings
Tool walls, paint and flooring aisles are full of options and short on staff. Project guides, comparisons and configurators help shoppers pick the right product.
The shopping list and how-to videos go home on the shopper's phone.
Brand promotion on transparent freezer doors
Grocery, food and beverage
Freezer and cooler doors become a media channel that brands fund and you measure. Recipes, pairings and promotions play on the glass, in front of the product.
Wine, spirits and coffee shelves add tasting notes and pairing guidance.
78% average sales lift on promoted products, and a 3% lift for the whole frozen category.
Related work →
Configurator next to a vehicle in the showroom
Automotive and powersports
In the showroom, configuration is the sale. Buyers build their vehicle, compare trims and accessories, and leave with their build on their phone.
Dealers see which models and options drew the most interest.
Transparent wall lighting up in an arena concourse
Hospitality and travel retail
Hotel lobbies, airports and duty free serve guests with little time and many languages. Interactive mirrors and lobby experiences inform, entertain and sell in the guest's language.
Arenas and event venues light up their concourse glass for fans and sponsors on game and show nights. Content changes by time of day, season or event, from one place.
Fragrance counter with a transparent display on a department store floor
Department stores and malls
Many brands under one roof, and shoppers who need help finding theirs. Guided discovery across brands, wayfinding and shop-in-shop experiences bring order to the floor.
Each brand manages its own content and data on the same platform.
Related work →
Play station in a toy aisle
Toys, kids and family
Kids want to play and parents need time to shop. Play stations keep children busy, then switch to product content when an adult steps up.
Context-aware modes decide what each fixture shows, and when.
A shopper scans a foundation at a beauty shelf and the screen shows it
Beauty and personal care
Dozens of near-identical products and no one free to explain them. Skin, hair and shade analysis, regimen builders and virtual try-on turn the aisle into a consultation.
The routine follows the shopper home through a product QR code, and every opt-in builds your first-party data.
AI mirrors in 100+ pharmacies, with first-party data capture.
Related work →Not on the list? If your product needs explaining, it's probably a fit.
Tell us about it →For agencies, consultancies and furniture makers
Your concept, working in every store.
Agencies, consultancies, architects and furniture makers bring us in to make the connected part work, and to keep it running after launch.
What your teams do
- Strategy and creative concept
- Store and fixture design
- Brand assets and source content
What Axis4 delivers
- Connected hardware, built into the fixture
- Application development
- Installation, operations and measurement on Crystal XM
Your shoppers first. The technology follows.
Tell us what you need shoppers to do differently. The fastest way to see what's possible is to stand in front of one.