Crystal XM
One Platform. Every Experience. Total Control.
Crystal XM is Axis4's proprietary experience management platform, purpose-built to deploy, manage, and optimize interactive in-store experiences at any scale. Not signage software. Not a media player dashboard. A complete operating system for smart retail furniture.
What Happens Without a Platform
Most in-store digital runs on disconnected systems: one vendor for hardware, another for content, a third for analytics, and IT fielding support tickets from every store. Content updates take weeks. Performance data lives in spreadsheets. Every new location is a new project.
Why Crystal XM Exists
In-store digital is not a playlist of slides on a loop. It is native interactive applications: product discovery tools, quizzes, comparison engines, brand storytelling. Running on purpose-built hardware across hundreds or thousands of locations. Managing that requires a platform designed from the ground up.
Operational since 2015, managing 800+ devices across 22+ countries. Some running continuously for 8 to 10 years.
Ready to See Crystal XM in Action?
Native Application Broadcasting
Push native interactive applications to any installation, remotely and instantly, without on-site intervention.
Multi-Tenant Architecture
Manage 1 to 10,000+ locations, grouped by region, banner, or format, with global content and local overrides.
Automated Content from Product Feeds
Feed in a UPC list and get auto-built product experiences with images, descriptions, and pricing.
Real-Time Monitoring Dashboard
Track impressions, engagement, and dwell time, correlate with sales data, and optimize continuously.
Hardware Monitoring
Monitor every installation in real time: connectivity, uptime, and performance, with alerts before problems surface.
Explore Crystal XM
Ready to See Crystal XM in Action?
Or call us: 1 (844) 589-2947