In 2015, they were the first North American retailer to go forward with the integration of 4 record breaking transparent video walls. It was a world premier to build 14 tiles transparent LCD arrays in-stores to showcase mannequins. The result is truly exceptional thanks to Alto Design team that works in close partnership with Axis4 Media. This project received an architectural product award by the Grands Prix du Design 2015. The jury called it ”A perfect example of an architectural integration project.” Aesthetically pleasing and with no visible support structure, it can nevertheless withstand the pressure of clients leaning up against it. This integration is a true marketing success. Bestseller Store Canada recorded 11% in traffic increase directly related to the strategic positioning of the transparent video walls in their 4 locations.