Interactive transparent counter
Project description
In April 2019, L’Oréal Canada commissioned Axis4 to develop an innovative advertising solution for its Giorgio Armani fragrance division, marking a global debut. Axis4 conceptualized and executed a pioneering double transparent display counter, designed to captivate audiences from a distance and engage them with tailored applications upon closer interaction. This strategic approach not only garnered attention but also facilitated data collection and guided consumers towards specific Code Absolu products, enhancing targeted marketing efforts.
This comprehensive turn-key advertising solution has demonstrated its effectiveness in data collection and consumer engagement. Through monthly statistical reports, the client was able to identify consumer perfume preferences, thus providing immediate insight into the campaign's impact.
Solution used
Software solution

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